Establishing a Successful ABM Program

Establishing a Successful ABM Program


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Marketo ABM—or Account-Based Marketing—is about aligning marketing and sales to focus on the accounts that really matter to your organization. In this class, you’ll learn how to establish a successful ABM program using Marketo Account Based Marketing. The course covers everything you need to know about how Marketo ABM works, as well as how to assess your organization’s readiness, how to set up ABM in Marketo, and how to use it to target key accounts, engage with them across channels, and measure the impact of your ABM efforts.

Learn to

  • Define Marketo ABM
  • Assess your organization’s ABM readiness
  • Setup, configure, and navigate ABM
  • Identify and work with targeted accounts
  • Understand ABM account scoring
  • Engage target accounts across channels
  • Measure ABM efforts
  • Use Web Personalization with ABM

Hands-on exercises

Instructor demonstrations help you gain in-class insights into best practices for targeting, engaging, and measuring the success of your ABM efforts. Take-home exercises help extend your learning beyond the class as you apply what you have learned back in your job.


1/2 day

Ways to attend

Instructor-led virtual

Self-paced (included with Marketo Learning Passport subscription)

Best for

Marketing practitioners and operations personnel who are responsible for creating an ABM program for their organization in Marketo.

Suggested follow-on courses

Purchase information:

This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing


Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be cancelled and/or rescheduled up to five business days before the event. If a student does not reschedule within the time-frame specified or does not attend a course for which they are registered without notifying Marketo University, the ability to reschedule is forfeited.

Course Provider Marketo University

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