Creating Event and Webinar Programs

Creating Event and Webinar Programs

Instructor-Led

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Description

Every business seeks to stand out from their competition, and events can help you do just that. In this class, you’ll learn how to create and track in-person and online events in Marketo, as well as how to use the special features available specifically for event programs, including LaunchPoint integrations, the Marketo Live Event Check-In application, and caps and goals.

Learn to

  • Create a live event program
  • Create a nested email program to promote an event
  • Track promotion of an event across multiple channels
  • Report on the effectiveness of event programs
  • Track event attendance using the Check-In app
  • Use the Marketing Calendar to manage your events
  • Integrate an event program with a webinar service
  • Enhance event programs with caps and goals


Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice creating events and webinars in Marketo. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.

Duration

½ day

Ways to attend

Instructor-led virtual

Self-paced (included with Marketo Learning Passport subscription)

Best for

Marketers with experience in Marketo who want to leverage event and webinar marketing to engage people throughout the marketing journey. Attendance in Marketo Core Concepts I and Marketo Core Concepts II is strongly recommended as a pre-requisite for this course.

Suggested follow-on courses


Purchase information:

This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing mktunivt@adobe.com.    


CANCELLATION POLICY 

Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be cancelled and/or rescheduled up to five business days before the event. If a student does not reschedule within the time-frame specified or does not attend a course for which they are registered without notifying Marketo University, the ability to reschedule is forfeited.

Course Provider Marketo University

Next available section

7/23 Creating Event and Webinar Programs - 8AM PDT Virtual

  • 7/23 Creating Event and Webinar Programs - 8AM PDT Virtual
  • 7/23/2020 - 7/23/2020
  • 11:00 AM - 2:00 PM EST
  • Adobe Connect
    • Jamie Jazdzewski

$375.00

Add to Cart
  • 12 seats left
  • Enrollment open until 7/21/2020 8:00 PM EST

More like this

1 scheduled section(s) (1 Available)

7/23 Creating Event and Webinar Programs - 8AM PDT Virtual

  • 7/23 Creating Event and Webinar Programs - 8AM PDT Virtual
  • 7/23/2020 - 7/23/2020
  • 11:00 AM - 2:00 PM EST
  • Adobe Connect
    • Jamie Jazdzewski

$375.00

Add to Cart
  • 12 seats left
  • Enrollment open until 7/21/2020 8:00 PM EST

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