Driving Buyer Engagement with Social Marketing

Driving Buyer Engagement with Social Marketing



Social media is one of the most powerful ways to reach and engage with your buyers today.

Because of its near-universal use, social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience. In this class, you’ll learn about planning and strategizing your social marketing and ways you can integrate it into your current Marketo activities. You’ll also learn best practices for managing your social media presence with Marketo on platforms like Facebook, Twitter, Google, and others. Additionally, you’ll learn how to use social marketing features of Marketo, and ways to report on the impact of your social marketing initiatives.


½ day

Ways to attend

Instructor-led virtual or self-paced as part of a Learning Passport subscription

Best for

Marketers with experience in Marketo who want to leverage social media as a marketing platform.

Learn to

  • Define social marketing
  • Manage your social media presence with Marketo
  • Use Marketo social marketing features
  • Report on the impact of your social marketing

Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice engaging buyers through social marketing. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.

Suggested follow-on courses

Purchase information:

This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing mktunivt@adobe.com. 


Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be cancelled and/or rescheduled up to five business days before the event. If a student does not reschedule within the time-frame specified or does not attend a course for which they are registered without notifying Marketo University, the ability to reschedule is forfeited.

Course Provider Marketo University

More like this

0 scheduled section(s)

There are no sections to display.

There are no reviews for this item.