Optimizing Email Deliverability

Optimizing Email Deliverability


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The powerful messages in your marketing emails can only engage your target audience if they make it into the inbox.  In Optimizing Email Deliverability, you’ll learn how to measure and monitor deliverability, configure key technical settings to authenticate your emails and setup your Marketo instance to ensure people receive only the communications that they want.  You’ll also learn content design strategies that will increase the likelihood that your audience receives your message as well as opt-in best practices.

Learn to

  • Describe deliverability and how it is measured
  • Understand how to prevent and fix deliverability issues
  • Monitor email deliverability and adjust programs based on results
  • Design your emails with deliverability in mind
  • Increase engagement by using opt-in best practices

Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice creating email content that is optimized for deliverability. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.


½ day

Ways to attend

Instructor-led virtual 

Self-paced (included with Marketo Learning Passport subscription)

Best for

Marketers with experience in Marketo who want to increase the performance of their email initiatives

Suggested follow-on courses

Purchase information:

This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing mktunivt@adobe.com


Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be cancelled and/or rescheduled up to five business days before the event. If a student does not reschedule within the time-frame specified or does not attend a course for which they are registered without notifying Marketo University, the ability to reschedule is forfeited.

Course Provider Marketo University

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