Engaging Visitors through Web Personalization

Engaging Visitors through Web Personalization


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Using Marketo Web Personalization, you can deliver personal, relevant experiences to your visitors, tailoring your website to meet individual visitor needs while helping you drive conversions. In this class, you’ll learn how Marketo enables web personalization, and how to create audience segments based on demographic, firmographic, and behavioral data. You’ll also learn how to build different types of web personalization campaigns available in Marketo, and how to measure the impact of your web personalization marketing initiatives.

Learn to

  • Define web personalization
  • Navigate the Marketo Web Personalization app
  • Manage your user settings and edit your regions
  • Create audience segments
  • Identify the different types of web personalization campaigns available
  • View people and organizations in web personalization
  • Test and optimize web personalization campaigns
  • Measure web personalization success
  • View content analytics

Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice in using Marketo Web Personalization to develop web personalization campaigns. Take-home guides help extend your learning beyond the class as you apply what you have learned back in your job.


½ day

Ways to attend

Instructor-led virtual

Self-paced (included with Marketo Learning Passport subscription)

Best for

Marketers with experience in Marketo who want to engage web visitors with personalized experiences.

Suggested follow-on courses

Purchase information:

This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing mktunivt@adobe.com.


Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be cancelled and/or rescheduled up to five business days before the event. If a student does not reschedule within the time-frame specified or does not attend a course for which they are registered without notifying Marketo University, the ability to reschedule is forfeited.

Course Provider Marketo University
Duration 3 Hour(s)

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