Marketo Core Concepts I

Marketo Core Concepts I

Instructor-Led

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Description

In Marketo Core Concepts I, you’ll learn how to use the core features of Marketo to attract and engage customers. In this two-day hands-on course, we will teach you how to automate your marketing efforts through batch email and trigger email campaigns, nurture campaigns, and marketing programs that deliver personalized messages based on defined behaviors, captured audience data, and specific activities. You’ll also gain experience in running reports to analyze your marketing efforts.

Learn to

  • Create and send an email to a list of imported people
  • Create and send an email to a dynamic list
  • Set up an email A/B test
  • Create a dynamic email based on segmentation rules
  • Nurture prospects as they enter the database
  • Created a gated content initiative using a form, landing pages and an auto-email
  • Automate and measure the success of your initiatives
  • Analyze and report on your marketing efforts


Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice using the core concepts of Marketo. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job. 

Duration

2 days

Ways to attend

Instructor-led virtual

Instructor-led classroom

Self-paced (included with Marketo Learning Passport subscription)

Best For

Marketo Core Concepts I is best for marketing managers and marketing practitioners who are beginners with Marketo or who are new to digital marketing automation. Prior knowledge of Marketo is helpful, but not necessary. 

Suggested follow-on courses


Purchase information:

This course costs $1500 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing mktunivt@adobe.com


CANCELLATION POLICY

Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be cancelled and/or rescheduled up to five business days before the event. If a student does not reschedule within the time-frame specified or does not attend a course for which they are registered without notifying Marketo University, the ability to reschedule is forfeited.

Course Provider Marketo University
Duration 16 Hour(s)

Next available section

13/8 & 14/8 Core Concepts I - 9AM BST Virtual (EMEA)

  • 13/8 & 14/8 Core Concepts I - 9AM BST Virtual (EMEA)
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$1500.00

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  • 6 seats left
  • Enrollment open until 8/11/2020 12:00 PM EST

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