Marketo Reporting and Insights

Marketo Reporting and Insights

Instructor-Led

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Description

With Marketo, you can create reports that analyze engagement with marketing programs and assets, track the impact the programs have on business outcomes, and measure the buyer’s journey.

This course is designed to give participants a firm foundation in Marketo’s out-of-the-box reporting, which focuses on engagement and impact metrics. In this course, you’ll learn use cases for each report and how to customize reports to answer different business questions. You’ll also learn how to use these reports to demonstrate the impact of your marketing efforts and focus your investment where it will be the most effective.

This course does not cover add-on Marketo reports including Advanced Report Builder, Performance Insight, or Bizible.

Learn to

  • Create programs following best practices to generate relevant reports
  • Create standard reports to analyze people, programs, and assets
  • Customize reports using filters and settings
  • Use special report features including drill-down reports, custom columns, and opportunity columns
  • Create report subscriptions


Hands-on exercises

Instructor demonstrations and hands-on activities help you gain in-class insights into best practices for measuring your marketing impact. Take-home materials help extend your learning beyond the class as you apply what you have learned back in your job.

Duration

 1/2 day 

Ways to attend

Instructor-led virtual 

Self-paced (included with Marketo Learning Passport subscription)

Best for

Marketing professionals who need to demonstrate the value of their marketing efforts

Suggested follow-on courses


Purchase information:

This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing mktunivt@adobe.com.


CANCELLATION POLICY

Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be cancelled and/or rescheduled up to five business days before the event. If a student does not reschedule within the time-frame specified or does not attend a course for which they are registered without notifying Marketo University, the ability to reschedule is forfeited.

Course Provider Marketo University

Next available section

23/7 Marketo Reporting and Insights - 9AM BST Virtual (EMEA)

  • 23/7 Marketo Reporting and Insights - 9AM BST Virtual
  • 7/23/2020 - 7/23/2020
  • 4:00 AM - 7:00 AM EST
    • Gregg Hunter

$375.00

Add to Cart
  • 12 seats left
  • Enrollment open until 7/21/2020 12:00 PM EST

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2 scheduled section(s) (2 Available)

23/7 Marketo Reporting and Insights - 9AM BST Virtual (EMEA)

  • 23/7 Marketo Reporting and Insights - 9AM BST Virtual
  • 7/23/2020 - 7/23/2020
  • 4:00 AM - 7:00 AM EST
    • Gregg Hunter

$375.00

Add to Cart
  • 12 seats left
  • Enrollment open until 7/21/2020 12:00 PM EST

7/23 Marketo Reporting and Insights - 12PM PDT Virtual

  • 7/23 Marketo Reporting and Insights - 12PM PDT Virtual
  • 7/23/2020 - 7/23/2020
  • 3:00 PM - 6:00 PM EST
  • Adobe Connect
    • Jamie Jazdzewski

$375.00

Add to Cart
  • 11 seats left
  • Enrollment open until 7/21/2020 11:00 PM EST

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