Creating Event and Webinar Programs

Every business seeks to stand out from their competition, and event and webinar marketing can help you do just that. In this class, you’ll learn how to create and track events and webinars in Marketo, as well as how to use some of the special features available specifically for event programs. You will also learn how to set up and execute both online and offline events using a Marketo event program, how to use LaunchPoint applications to sync webinars directly to Marketo events, and how to manage attendance at live events using the Marketo Live Event application.

Learn to

  • Identify event types that are supported in Marketo
  • Describe the difference between an event and default type program
  • Set up programs with special features like Webinar API and Marketo Live Event
  • Create a webinar program
  • Create a tradeshow program
  • Use the Live Event app to manage event check-ins and attendance
  • Use the Marketing Calendar to manage your events


Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice creating events and webinars in Marketo. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.

Duration

½ day

Ways to attend

Instructor-led virtual

Best for

Marketers with experience in Marketo who want to leverage event and webinar marketing to engage with buyers

Suggested follow-on courses


Purchase information:

This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing university@marketo.com.


CANCELLATION POLICY

Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.


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Scheduled course sections: 3

  Title
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12/10/2019 - 12/10/2019

12/10 Creating Event and Webinar Programs - 12PM PST Virtual

  • Instructors: Tracey Bartz
  • Open for enrollment
  • 12 seats left
  • Section Cost: $375.00

Event Schedule

 
  • 12/10 Creating Event and Webinar Programs - 12PM PST Virtual
  • 12/10/2019 - 12/10/2019
    No Recurrence: 3:00 PM - 6:00 PM
  • Instructors: Tracey Bartz

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 10/10/2019
    Enrollment Deadline: 12/6/2019
  • Enrollment Cancellation Deadline: 12/3/2019

Course Section Info

  • Section Code:
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1/6/2020 - 1/6/2020

1/6 Creating Event and Webinar Programs - 12PM PST Virtual

  • Instructors: Don Mayberry
  • Open for enrollment
  • 12 seats left
  • Section Cost: $375.00

Event Schedule

 
  • 1/6 Creating Event and Webinar Programs - 12PM PST Virtual
  • 1/6/2020 - 1/6/2020
    No Recurrence: 3:00 PM - 6:00 PM
  • Instructors: Don Mayberry

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 10/10/2019
    Enrollment Deadline: 1/2/2020
  • Enrollment Cancellation Deadline: 12/30/2019

Course Section Info

  • Section Code:
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2/10/2020 - 2/10/2020

2/10 Creating Event and Webinar Programs - 8AM PST Virtual

  • Instructors: Jamie Jazdzewski
  • Open for enrollment
  • 12 seats left
  • Section Cost: $375.00

Event Schedule

 
  • 2/10 Creating Event and Webinar Programs - 8AM PST Virtual
  • 2/10/2020 - 2/10/2020
    No Recurrence: 11:00 AM - 2:00 PM
  • Instructors: Jamie Jazdzewski

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 10/22/2019
    Enrollment Deadline: 2/6/2020
  • Enrollment Cancellation Deadline: 2/3/2020

Course Section Info

  • Section Code:
Creating Event and Webinar Programs
  • Course Provider: Marketo University
  • Course Number:  
  • Duration (Hours):