Using Attribution Models

With Marketo, you can configure your programs and campaigns for optimal analysis and reporting. In Using Attribution Models, you’ll learn about the Marketo analyzers and how to set up your programs to track and measure first-touch and multi-touch attribution. You’ll also learn what data Marketo captures, and you’ll gain experience using ad-hoc and custom reports that you can use to report on attribution and make decision about where to focus your marketing efforts.

Learn to

  • Describe Marketo Revenue Cycle Analytics (RCA) and its role in attribution
  • Explain when to use first-touch vs.  multi-touch attribution
  • Set up programs for optimal RCA effectiveness
  • Use Marketo reporting tools and analyzers to drive sales based on attribution

Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice setting attribution for marketing programs. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.


 1 day 

Ways to attend

Instructor-led virtual 

Best for

Marketers with experience in Marketo who want to set up their programs to track and report on attribution

Suggested follow-on courses

Purchase information:

This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing


Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.

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Scheduled course sections: 1


11/7/2019 - 11/7/2019

11/7 Using Attribution Models - 8AM PST Virtual

  • Instructors: Don Mayberry
  • Open for enrollment
  • 12 seats left
  • Section Cost: $375.00

Event Schedule

  • 11/7 Using Attribution Models - 8AM PST Virtual
  • 11/7/2019 - 11/7/2019
    No Recurrence: 11:00 AM - 2:00 PM
  • Instructors: Don Mayberry


  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 9/18/2019
    Enrollment Deadline: 11/5/2019
  • Enrollment Cancellation Deadline: 10/31/2019

Course Section Info

  • Section Code:
Using Attribution Models
  • Course Provider: Marketo University
  • Course Number:  
  • Duration (Hours): 3