The powerful messages in your marketing emails can only engage your target audience if they make it into the inbox. In Optimizing Email Deliverability, you’ll learn how to measure and monitor deliverability, configure key technical settings to authenticate your emails and setup your Marketo instance to ensure people receive only the communications that they want. You’ll also learn content design strategies that will increase the likelihood that your audience receives your message as well as opt-in best practices.
- Describe deliverability and how it is measured
- Understand how to prevent and fix deliverability issues
- Monitor email deliverability and adjust programs based on results
- Design your emails with deliverability in mind
- Increase engagement by using opt-in best practices
Hands-on exercises and demonstrations help you gain in-class practice creating email content that is optimized for deliverability. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.
Marketers with experience in Marketo who want to increase the performance of their email initiatives
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This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing firstname.lastname@example.org.
Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.
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Scheduled course sections: 2