Marketo Core Concepts I

In Marketo Core Concepts I, you’ll learn how to use the core features of Marketo to attract and engage customers. In this two-day hands-on course, we will teach you how to automate your marketing efforts through batch email and trigger email campaigns, nurture campaigns, and marketing programs that deliver personalized messages based on defined behaviors, captured audience data, and specific activities. You’ll also gain experience in running reports to analyze your marketing efforts.

Learn to

  • Upload names to a database
  • Send a scheduled email to a targeted list
  • Send a reactive or triggered email
  • Build a conditional email send
  • Send a triggered email for access to gated content
  • Create landing pages that include forms and links
  • Use elements from the Marketo Design Studio
  • Create a content marketing nurture program
  • Analyze and report on your marketing efforts


Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice using the core concepts of Marketo. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job. 

Duration

2 days

Ways to attend

Instructor-led virtual, Instructor-led classroom

Best For

Marketo Core Concepts I is best for marketing managers and marketing practitioners who are beginners with Marketo or who are new to digital marketing automation. Prior knowledge of Marketo is helpful, but not necessary. 

Suggested follow-on courses


Purchase information:

This course costs $1500 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing university@marketo.com.


CANCELLATION POLICY

Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.


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Scheduled course sections: 20

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4/25/2019 - 4/26/2019

4/25 & 4/26 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jannika Kampschuur
  • Open for enrollment
  • 3 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 4/25 & 4/26 Core Concepts I - 8AM PDT Virtual
  • 4/25/2019 - 4/25/2019
    Work Days: 11:00 AM - 6:00 PM
  • Instructors: Jannika Kampschuur

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 1/25/2019
    Enrollment Deadline: 4/23/2019
  • Enrollment Cancellation Deadline: 4/18/2019

Course Section Info

  • Section Code:
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4/29/2019 - 4/29/2019

4/29 & 4/30 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jannika Kampschuur
  • Open for enrollment
  • 4 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 4/29 & 4/30 Core Concepts I - 8AM PDT Virtual
  • 4/29/2019 - 4/29/2019
    Work Days: 11:00 AM - 6:00 PM
  • Instructors: Jannika Kampschuur

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 1/25/2019
    Enrollment Deadline: 4/25/2019
  • Enrollment Cancellation Deadline: 4/22/2019

Course Section Info

  • Section Code:
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5/2/2019 - 5/3/2019

5/2 & 5/3 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jamie Jazdzewski,
  • Open for enrollment
  • 11 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/2 Core Concepts I - 8AM PDT Virtual
  • 5/2/2019 - 5/2/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski
  • 5/3 Core Concepts I - 8AM PDT Virtual
  • 5/3/2019 - 5/3/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/20/2019
    Enrollment Deadline: 4/30/2019
  • Enrollment Cancellation Deadline: 4/25/2019

Course Section Info

  • Section Code:
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5/6/2019 - 5/7/2019

5/6 & 5/7 Core Concepts I - 9AM EDT Virtual

  • Instructors: Tracey Bartz,
  • Open for enrollment
  • 9 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/6 Core Concepts I - 9AM EDT Virtual
  • 5/6/2019 - 5/6/2019
    No Recurrence: 9:00 AM - 4:00 PM
  • Instructors: Tracey Bartz
  • 5/7 Core Concepts I - 9AM EDT Virtual
  • 5/7/2019 - 5/7/2019
    No Recurrence: 9:00 AM - 4:00 PM
  • Instructors: Tracey Bartz

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/19/2019
    Enrollment Deadline: 5/2/2019
  • Enrollment Cancellation Deadline: 4/29/2019

Course Section Info

  • Section Code:
+

5/6/2019 - 5/10/2019

7/5 - 10/5 Core Concepts I - 12PM AEST Virtual (ANZ)

  • Instructors: Tim Ball, and 2 others
  • Open for enrollment
  • 7 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 7/5 Core Concepts I - 12PM AEST Virtual (ANZ)
  • 5/6/2019 - 5/7/2019
    No Recurrence: 10:00 PM - 2:00 AM
  • Instructors: Tim Ball
  • 8/5 Core Concepts I - 12PM AEST Virtual (ANZ)
  • 5/7/2019 - 5/8/2019
    No Recurrence: 10:00 PM - 2:00 AM
  • Instructors: Tim Ball
  • 9/5 Core Concepts I - 12PM AEST Virtual (ANZ)
  • 5/8/2019 - 5/9/2019
    No Recurrence: 10:00 PM - 2:00 AM
  • Instructors: Tim Ball
  • 10/5 Core Concepts I - 12PM AEST Virtual (ANZ)
  • 5/9/2019 - 5/10/2019
    No Recurrence: 10:00 PM - 2:00 AM
  • Instructors: Tim Ball

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/25/2019
    Enrollment Deadline: 5/2/2019
  • Enrollment Cancellation Deadline: 4/30/2019

Course Section Info

  • Section Code:
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5/9/2019 - 5/10/2019

5/9 & 5/10 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jannika Kampschuur,
  • Open for enrollment
  • 11 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/9 Core Concepts I - 8AM PDT Virtual
  • 5/9/2019 - 5/9/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jannika Kampschuur
  • 5/10 Core Concepts I - 8AM PDT Virtual
  • 5/10/2019 - 5/10/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jannika Kampschuur

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/20/2019
    Enrollment Deadline: 5/7/2019
  • Enrollment Cancellation Deadline: 5/2/2019

Course Section Info

  • Section Code:
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5/13/2019 - 5/14/2019

5/13 & 5/14 Core Concepts I - 8AM PDT Virtual

  • Instructors: Don Mayberry,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/13 Core Concepts I - 8AM PDT Virtual
  • 5/13/2019 - 5/13/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Don Mayberry
  • 5/14 Core Concepts I - 8AM PDT Virtual
  • 5/14/2019 - 5/14/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Don Mayberry

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/20/2019
    Enrollment Deadline: 5/9/2019
  • Enrollment Cancellation Deadline: 5/6/2019

Course Section Info

  • Section Code:
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5/16/2019 - 5/17/2019

16/05 - 17/05 Core Concepts I - 9AM GMT Virtual (EMEA)

  • Instructors: Gregg Hunter,
  • Open for enrollment
  • 10 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 16/05 Core Concepts I - 9AM GMT Virtual (EMEA)
  • 5/16/2019 - 5/16/2019
    No Recurrence: 4:00 AM - 12:00 PM
  • Instructors: Gregg Hunter
  • 17/05 Core Concepts I - 9AM GMT Virtual (EMEA)
  • 5/17/2019 - 5/17/2019
    No Recurrence: 4:00 AM - 12:00 PM
  • Instructors: Gregg Hunter

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 4/9/2019
    Enrollment Deadline: 5/14/2019
  • Enrollment Cancellation Deadline: 5/9/2019

Course Section Info

  • Section Code:
+

5/16/2019 - 5/17/2019

5/16 & 5/17 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jannika Kampschuur,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/16 Core Concepts I - 8AM PDT Virtual
  • 5/16/2019 - 5/16/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jannika Kampschuur
  • 5/17 Core Concepts I - 8AM PDT Virtual
  • 5/17/2019 - 5/17/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jannika Kampschuur

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/20/2019
    Enrollment Deadline: 5/14/2019
  • Enrollment Cancellation Deadline: 5/9/2019

Course Section Info

  • Section Code:
+

5/20/2019 - 5/21/2019

5/20 & 5/21 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jamie Jazdzewski,
  • Open for enrollment
  • 15 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/20 Core Concepts I - 8AM PDT Virtual
  • 5/20/2019 - 5/20/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski
  • 5/21 Core Concepts I - 8AM PDT Virtual
  • 5/21/2019 - 5/21/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski

Enrollment

  • Open for enrollment
    Maximum Capacity: 15
  • Enrollment Start Date: 3/20/2019
    Enrollment Deadline: 5/16/2019
  • Enrollment Cancellation Deadline: 5/13/2019

Course Section Info

  • Section Code:
+

5/20/2019 - 5/21/2019

5/20 & 5/21 Core Concepts I - 9AM PDT San Mateo Classroom (In Person)

  • Instructors: Don Mayberry
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/20 & 5/21 Core Concepts I - 9AM PDT San Mateo Classroom (In Person)
  • 5/20/2019 - 5/21/2019
    No Recurrence: 12:00 PM - 8:00 PM
  • Location: San Mateo Theater, Suite 105, Marketo HQ (San Mateo, CA)
  • Instructors: Don Mayberry

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/27/2019
    Enrollment Deadline: 5/16/2019
  • Enrollment Cancellation Deadline: 5/13/2019

Course Section Info

  • Section Code:
+

5/23/2019 - 5/24/2019

5/23 & 5/24 Core Concepts I - 8AM PDT Virtual

  • Instructors: Tracey Bartz,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/23 Core Concepts I - 8AM PDT Virtual
  • 5/23/2019 - 5/23/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Tracey Bartz
  • 5/24 Core Concepts I - 8AM PDT Virtual
  • 5/24/2019 - 5/24/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Tracey Bartz

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/20/2019
    Enrollment Deadline: 5/21/2019
  • Enrollment Cancellation Deadline: 5/16/2019

Course Section Info

  • Section Code:
+

5/28/2019 - 5/29/2019

5/28 & 5/29 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jannika Kampschuur,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/28 Core Concepts I - 8AM PDT Virtual
  • 5/28/2019 - 5/28/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jannika Kampschuur
  • 5/29 Core Concepts I - 8AM PDT Virtual
  • 5/29/2019 - 5/29/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jannika Kampschuur

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/20/2019
    Enrollment Deadline: 5/23/2019
  • Enrollment Cancellation Deadline: 5/21/2019

Course Section Info

  • Section Code:
+

5/30/2019 - 5/31/2019

30/05 - 31/05 Core Concepts I - 9AM GMT Virtual (EMEA)

  • Instructors: Gregg Hunter,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 30/05 Core Concepts I - 9AM GMT Virtual (EMEA)
  • 5/30/2019 - 5/30/2019
    No Recurrence: 4:00 AM - 12:00 PM
  • Instructors: Gregg Hunter
  • 31/05 Core Concepts I - 9AM GMT Virtual (EMEA)
  • 5/31/2019 - 5/31/2019
    No Recurrence: 4:00 AM - 12:00 PM
  • Instructors: Gregg Hunter

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 4/9/2019
    Enrollment Deadline: 5/28/2019
  • Enrollment Cancellation Deadline: 5/23/2019

Course Section Info

  • Section Code:
+

5/30/2019 - 5/31/2019

5/30 & 5/31 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jamie Jazdzewski,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 5/30 Core Concepts I - 8AM PDT Virtual
  • 5/30/2019 - 5/30/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski
  • 5/31 Core Concepts I - 8AM PDT Virtual
  • 5/31/2019 - 5/31/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 3/20/2019
    Enrollment Deadline: 5/28/2019
  • Enrollment Cancellation Deadline: 5/23/2019

Course Section Info

  • Section Code:
+

6/3/2019 - 6/4/2019

6/3 & 6/4 Core Concepts I - 8AM PDT Virtual

  • Instructors: Don Mayberry,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 6/3 Core Concepts I - 8AM PDT Virtual
  • 6/3/2019 - 6/3/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Don Mayberry
  • 6/4 Core Concepts I - 8AM PDT Virtual
  • 6/4/2019 - 6/4/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Don Mayberry

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 4/8/2019
    Enrollment Deadline: 5/30/2019
  • Enrollment Cancellation Deadline: 5/27/2019

Course Section Info

  • Section Code:
+

6/6/2019 - 6/7/2019

6/6 & 6/7 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jamie Jazdzewski,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 6/6 Core Concepts I - 8AM PDT Virtual
  • 6/6/2019 - 6/6/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski
  • 6/7 Core Concepts I - 8AM PDT Virtual
  • 6/7/2019 - 6/7/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 4/8/2019
    Enrollment Deadline: 6/4/2019
  • Enrollment Cancellation Deadline: 5/30/2019

Course Section Info

  • Section Code:
+

6/10/2019 - 6/11/2019

10/06 - 11/06 Core Concepts I - 9AM GMT Virtual (EMEA)

  • Instructors: Gregg Hunter,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 10/06 Core Concepts I - 9AM GMT Virtual (EMEA)
  • 6/10/2019 - 6/10/2019
    No Recurrence: 4:00 AM - 12:00 PM
  • Instructors: Gregg Hunter
  • 11/06 Core Concepts I - 9AM GMT Virtual (EMEA)
  • 6/11/2019 - 6/11/2019
    No Recurrence: 4:00 AM - 12:00 PM
  • Instructors: Gregg Hunter

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 4/9/2019
    Enrollment Deadline: 6/6/2019
  • Enrollment Cancellation Deadline: 6/3/2019

Course Section Info

  • Section Code:
+

6/10/2019 - 6/11/2019

6/10 & 6/11 Core Concepts I - 8AM PDT Virtual

  • Instructors: Don Mayberry,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 6/10 Core Concepts I - 8AM PDT Virtual
  • 6/10/2019 - 6/10/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Don Mayberry
  • 6/11 Core Concepts I - 8AM PDT Virtual
  • 6/11/2019 - 6/11/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Don Mayberry

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 4/16/2019
    Enrollment Deadline: 6/6/2019
  • Enrollment Cancellation Deadline: 6/3/2019

Course Section Info

  • Section Code:
+

6/13/2019 - 6/14/2019

6/13 & 6/14 Core Concepts I - 8AM PDT Virtual

  • Instructors: Jamie Jazdzewski,
  • Open for enrollment
  • 12 seats left
  • Section Cost: $1500.00

Event Schedule

 
  • 6/13 Core Concepts I - 8AM PDT Virtual
  • 6/13/2019 - 6/13/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski
  • 6/14 Core Concepts I - 8AM PDT Virtual
  • 6/14/2019 - 6/14/2019
    No Recurrence: 11:00 AM - 6:00 PM
  • Instructors: Jamie Jazdzewski

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 4/22/2019
    Enrollment Deadline: 6/11/2019
  • Enrollment Cancellation Deadline: 6/6/2019

Course Section Info

  • Section Code:
Marketo Core Concepts I
  • Course Provider: Marketo University
  • Course Number:  
  • Duration (Hours): 16