Driving Buyer Engagement with Social Marketing

Social media is one of the most powerful ways to reach and engage with your buyers today.

Because of its near-universal use, social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience. In this class, you’ll learn about planning and strategizing your social marketing and ways you can integrate it into your current Marketo activities. You’ll also learn best practices for managing your social media presence with Marketo on platforms like Facebook, Twitter, Google, and others. Additionally, you’ll learn how to use social marketing features of Marketo, and ways to report on the impact of your social marketing initiatives.

Duration

½ day

Ways to attend

Instructor-led virtual or self-paced as part of a Learning Passport subscription

Best for

Marketers with experience in Marketo who want to leverage social media as a marketing platform.

Learn to

  • Define social marketing
  • Manage your social media presence with Marketo
  • Use Marketo social marketing features
  • Report on the impact of your social marketing


Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice engaging buyers through social marketing. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.

Suggested follow-on courses


Purchase information:

This course costs $375 per seat, and you can purchase via credit card by selecting a section from the schedule below. You can also purchase seats as a current customer by contacting your sales rep or by emailing university@marketo.com.


CANCELLATION POLICY

Marketo may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Marketo is not liable for travel-related expenses incurred by students, including in the event of course cancellation or rescheduling. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.


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Scheduled course sections: 2

  Title
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12/3/2019 - 12/3/2019

12/3 Driving Buyer Engagement with Social Marketing - 12PM PST Virtual

  • Instructors: Tracey Bartz
  • Open for enrollment
  • 11 seats left
  • Section Cost: $375.00

Event Schedule

 
  • 12/3 Driving Buyer Engagement with Social Marketing - 12PM PST Virtual
  • 12/3/2019 - 12/3/2019
    No Recurrence: 3:00 PM - 6:00 PM
  • Instructors: Tracey Bartz

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 10/10/2019
    Enrollment Deadline: 11/29/2019
  • Enrollment Cancellation Deadline: 11/26/2019

Course Section Info

  • Section Code:
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2/7/2020 - 2/7/2020

2/7 Driving Buyer Engagement with Social Marketing - 8AM PST Virtual

  • Instructors: Tracey Bartz
  • Open for enrollment
  • 12 seats left
  • Section Cost: $375.00

Event Schedule

 
  • 2/7 Driving Buyer Engagement with Social Marketing - 8AM PST Virtual
  • 2/7/2020 - 2/7/2020
    No Recurrence: 11:00 AM - 2:00 PM
  • Instructors: Tracey Bartz

Enrollment

  • Open for enrollment
    Maximum Capacity: 12
  • Enrollment Start Date: 10/21/2019
    Enrollment Deadline: 2/5/2020
  • Enrollment Cancellation Deadline: 1/31/2020

Course Section Info

  • Section Code:
Driving Buyer Engagement with Social Marketing
  • Course Provider: Marketo University
  • Course Number:  
  • Duration (Hours):